Inside Generative AI @ Amazon - AI Shopping Guides | Amazon Web Services

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Amazon has been at the forefront of AI innovation for decades. Across Amazon, we’re delivering new value to customers – from smarter shopping assistants to automated ad creative to streamlined healthcare access, and more – with generative AI powered by AWS. One such innovation is AI Shopping Guides. AI Shopping Guides leverages generative AI (Amazon Bedrock) to consolidate key product information and recommendations across over 100 product types to help simplify product research and discovery for customers. These guides, available in Amazon’s U.S. app (iOS and Android) and mobile website, help customers quickly get up to speed on products they might be less familiar with, reducing the time spent researching before making a purchase. Join Taimur Rashid, head of generative AI innovation and deliver at AWS, as he chats with Brett Canfield, senior principal product manager for the Amazon Personalization Team, about how AI Shopping Guides were created, how generative AI powers the innovation, and how it helps deliver transformative experiences for our customers. Learn more about AI Shopping Guides: Learn about how we are innovating with generative AI across Amazon: Learn more about how AWS is primed for primed for AI innovation: Learn more about Amazon Bedrock: Subscribe to AWS: Sign up for AWS: AWS free tier: Explore more: Contact AWS: Next steps: Explore on AWS in Analyst Research: Discover, deploy, and manage software that runs on AWS: Join the AWS Partner Ne